Jay Z’s Roc Nation Sports is heading to the boxing ring!
Jay's has obtained a boxing license for his sports management company and can now promote boxing matches as well as sign boxers.
The president and chief of branding and strategy for Roc Nation's parent company says they've been working on this move for more than eight months and tells ESPN, "There’s no question the sport of boxing needs a new player, someone who can do something different. We’re energized, and we’re going to make a difference. This is a huge priority to us. This is a highly serious business to us."
Roc Nation doesn't have any boxers on their roster as yet but has already signed the ex-chief operating officer for Oscar De La Hoya’s Golden Boy Promotions to handle similar duties for Jay's company.