Taco Bell is opening a hotel in Palm Springs, California, in August. The Bell: A Taco Bell Hotel and Resort will be open for a limited time, with reservations opening up in June. "This idea of allowing people to kind of fully experience and embrace and immerse themselves in every aspect of the Taco Bell lifestyle led us to the idea of doing a hotel," Taco Bell's chief global brand officer, Marisa Thalberg, told Business Insider. On Thursday, the fast-food chain announced that it is opening The Bell: A Taco Bell Hotel and Resort in Palm Springs, California, on August 9.