We're not sure who these chips are truly meant for, but clearly, they are not for the women of the Central Valley.
If you've been to any high school in the central valley you have the first-hand experience in seeing woman gobble up chips like there was no tomorrow.
We all knew that one girl in class who would down an entire bag of Hot Cheetos/Taquis and proceed to lick the accumulated dust off their fingers. Well with Statements from the CEO of Pepsico Indra Nooyi the days of ladies licking chip dust off their hands may be long gone.
Indra was quoted saying “We are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse.”
Do these new "Lady Chips" seem like something you'd want to eat? Or is chip dust a must for you?