KANYE WEST: Turning Mom Into a Brand?


Kanye West could be looking to cash in on his mom’s name and to build a legacy with the Donda brand.

Yeezy’s team has filed legal docs indicating plans to start making Donda brand makeup, perfumes, lotions and other cosmetics. Though the paperwork is being processed, those close to ‘Ye say he’s just covering his bases in case he decides to do something down the road. (TMZ)

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